Lego Life of George

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Lego Life of George

Overview
Lego Life of George was a short-lived LEGO theme that mixed real bricks with a mobile app. It ran from October 2011 to December 2013 and included two sets. It was the first LEGO line to combine physical bricks with digital play, encouraging quick 2D-building that could be scanned with an app and then used in a digital space, before inspiring more physical play.

Development
The project was created by EyeCue, an Israeli tech company. They developed a brick-recognition technology invented by Ronen Horovitz. LEGO described the concept as "fluid play"—you build with bricks, scan your creation with the Life of George app, play digitally, and then return to build more in the real world.

Construction sets
There were two LEGO sets in the Life of George line:
- 21200 Life of George (Life of George 1)
- 21201 Life of George 2
Both sets included 144 LEGO bricks, a play mat, a Getting Started guide, a George sticker, and an accompanying app. The line was available from October 2011 to December 2013.

Apps
Life of George app
- A puzzle game for iOS and Android released on October 1, 2011.
- Offered 1-player and 2-player modes.
- Life of George 1 had 12 levels; Life of George 2 had 13 levels.
- Creation Mode called "My life" allowed players to save models and share them with others.
- The app was discontinued on February 1, 2015.

Build Your Brain app
- The second puzzle game for iOS and Android, released on August 3, 2012.
- Included multiplayer and various challenges: Silhouette, Logic, Bonus, Memory, and Shape Finding.
- This app was also discontinued on February 1, 2015.

Awards and nominations
- In 2013, Lego Life of George was nominated for Toy of the Year and for an E-Connected Toy by the Toy Association.
- The Life of George app won the 2012 SXSW Interactive Award in the Amusement category.

See also
- Related LEGO themes and products include Lego Fusion, Lego Ultra Agents, Nexo Knights, LEGO BrickHeadz, LEGO Hidden Side, LEGO Super Mario, LEGO Vidiyo, and more.

External links
- Official website: george.LEGO.com